Every weight loss plan in the country is running ads to entice all of us fatties to get with it and LOSE WEIGHT in the New Year! This is called, "Making hay while the sun shines".
Some of the ads are nonsense but some of them are really annoying. The one that bugs me the most is this one with the sneering Jillian, the "dominatrix" of the TV show, The Biggest Loser. She sells a line of weight loss products and workout DVDs in addition to her role on the TV show where she bullies and snarls at the contestants as they are forced to exercize to the point of exhaustion.
Apparently there must be a large (pardon the pun) market for this hard-hitting/tough-love type of weight management but I find it condescending. She maintains an attitide of smug superiority while she flaunts her abs.
I'm sorry, but it just makes me want to smack her!