My personal crusade began when I moved to St Paul back in 1983. I was annoyed that Kemps seemed to have cornered the market on dairy everywhere I went. It became obvious they were the "big guys" and were cutting deals with grocery store chains to force out the "little guys".
This offended my sense of fair play and so I retaliated--no Kemps for me! If I shopped at a store that only carried Kemps, I would stop at a convenience store to buy Schroeders or Dairy Fresh milk. Happily, Cub Foods carries Land O Lakes products so I seldom have to do that anymore.
But, I have to wonder what this says about me. That I'm stubborn? Strong-willed? Egalitarian?
Set in my ways? Quixotic?
Something else to brood about!