I love pictures of Santa Claus, they're are so colorful, bright and cheery. However, I never believed in Santa Claus as a child. My parents didn't encourage it and since there wasn't any TV in the 40's, we had little exposure to Santa. In addition, the prevalence of Santa images was waaay less prominant than today. So, Santa was just a cartoon character like Bugs Bunny or Porky Pig.
A friend posted that her 7-year-old son recently told her he knew there really wasn't a Santa. In her motherly wisdom, she told the boy it was true but that his older sister still believed in Santa so they should keep that a secret from her. Of course, big sister is in on the whole thing, so little brother is keeping his sweet secret--and loving it.
Now that is the spirit of Christmas! Even though the boy has lost his Santa image he still has the essence of what Santa means.